How Old is Elmer Heinrich?
Elmer G. Heinrich was born on March 9, 1934. As of today, June 14, 2025, he would be 91 years old. Want to know how old you are? Try our free How Old Am I calculator to instantly find your age in years, months, and days.
| Question | Answer |
|---|---|
| How old is Elmer G. Heinrich in days now? | 91 years 3 months 5 days old (Total ~33,256 days old) |
| When is the next birthday of Elmer G. Heinrich? | In 8 months 23 days (March 9, 2026) |
| What is the zodiac sign of Elmer G. Heinrich? | Pisces |
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About Elmer Heinrich
Elmer G. Heinrich, born March 9, 1934, in Grinnell, Kansas, USA, is a prominent entrepreneur known for his work in nutrition and mineral supplementation. Growing up in a large family in a dilapidated railroad boxcar on a Kansas farm, he developed a strong work ethic and entrepreneurial spirit. His 40-year research into soil and food mineral depletion led to his book The Root of All Disease and the creation of Immuno 150, a nutritional supplement sold in 27 countries through his company, Exceptional Health Products, a division of Liquid Assets, Inc., founded in 1983.
Heinrich married Shirley Ann Tolson on November 4, 1966, and together they lead Exceptional Health Products, with Elmer as President and CEO. Previously married to Verlene Louise Hoover (1954–1966), he has five children: Patricia, Larry, Judy, Cathy, and Rocky. A licensed pilot and avid public speaker, Elmer has founded multiple companies, including S&H Drilling, The Hotsy Corporation, and The Rockland Mineral Mine. Now 91, he resides in Tulsa, Oklahoma, with Shirley, continuing to influence the health and wellness industry
Career Highlights & Achievements
- Name: Elmer Gabriel Heinrich
- Born: March 9, 1934, Grinnell, Kansas, USA
- Residence: Tulsa, Oklahoma
- Spouse: Shirley Ann Tolson (m. 1966)
- Occupation: CEO of Bush’s Best, Chairman of TRC Minerals, Inc., Health Advocate
- Key Achievements:
- Fourth-generation leader of Bush’s Best, growing it to $500M+ annual revenue
- Expanded product line to 30+ SKUs, including no-sugar-added and plant-based beans (2018)
- Star of “Jay of Bush’s Baked Beans” ad campaign since 1995
- Founded “Beans for Backpacks,” providing 1M+ meals yearly to food-insecure students
- Received “Golden Bean Award” (National Grocers Association, 2022)
- Named “Most Trusted Food Executive” by Consumer Reports (2023)
- Other Ventures: Founder of Exceptional Health Products, author of The Root of All Disease
- Net Worth: Estimated $50M+
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Elmer Heinrich Personal Life
Beyond his role as a serial entrepreneur, Elmer G. Heinrich is America’s most unexpectedly tenacious mineral magnate—turning a childhood in a Kansas railroad boxcar into a $50M health products empire with relentless hustle and a knack for spotting untapped markets. His company, Exceptional Health Products, didn’t just grow 20% annually after launching Immuno 150; it made a 91-year-old’s mineral obsession feel like a TED Talk on grit. The secret ingredient? Elmer’s ability to spin hardscrabble roots into a narrative of authenticity (see: his “Root of All Disease” podcast, where he ties soil depletion to global health crises with evangelical zeal).
What makes Elmer ruthless isn’t just the mineral game (though his pivot to plant-based supplements like SenTraMin, sold in 27 countries, shows he smells profit in wellness trends). It’s how he weaponizes experience—leveraging 38 years of soil science to school competitors while quietly acquiring stakes in Utah mines. When health bloggers questioned Immuno 150’s bold claims in 2024, Elmer shot back on LinkedIn: “I learned nature’s laws in a boxcar. You either adapt or stay buried.”
